Exposed : The $12,500 Copywriting Formula.
Recognize their problem while showing you’ve got the solution. Make it straightforward for them to buy with no worries. As many of us are in relations with others who are very like us, it is very unlikely that their reply to our carelessly selected words is one of sweetness and light-and the battle is on. In analysis couples and giving relationship conventions, I call this the “ten-for-the-price-of-one” approach. “Oh, I did not know it worried you that much.
if you are selling a wrinkle cream make sure they knows how dry their face will be and how much deeper their wrinkles will get without your product – if that’s true.
